出城!你在吗"Localwashed"通过企业巨人? -有机机构

出城!你在吗"Localwashed"通过企业巨人?

作者:
更新:
原版的:
本地-ccflcr-peterblanchard
图片占位符标题

当人们开始关注气候变化及其对环境的影响时,企业就开始采取行动。"earth-friendly"潮流,许多人指责"greenwashing"—making claims 那 were less beneficial to the 恩vironment, but incredibly beneficial to profits. Now, as interest in supporting 本地 economies gains momentum across the country, 企业的 "localwashing"已经开始出现。

最近一期的 Utne Reader 精选文章(转载自 甘比特周刊 in 2009) 上 the issue of 本地washing, citing companies 那 have taken to using the "local" angle such as HSBC—one of the world's largest banks—无处不在的咖啡连锁店星巴克(Starbucks),以及遍布美国南部的500家连锁超市Winn-Dixie。 辣椒酱 在美国1,300个地点的每个地点350英里范围内,采购了超过1000万磅的产品。

公司通常会根据当地口味来定制其特许经营品牌(麦当劳'例如,它刚刚在印度的阿姆利则(Amritsar)开设了第一家素食店。但"local" tends to mean something different for consumers. They want it to mean 本地ly owned 和 operated, without tethers to 企业的 offices somewhere across the country or the planet. They want it to mean "unique"尽其所能"small business."在最新一期 消费者报告, the organization cites a poll conducted by the 消费者报告 National Research Center 那 shows 78 percent of Americans would buy a U.S. made product over the same product made in another country. And, those polled said 他们 would also be willing to pay more money to keep the product "local."

世界上最大和最重要的部门之一"buy 本地" movement is food—and 需求快速增长. Nearly 8,000 farmers markets are 没有w active in the U.S. versus less than half 那 many fewer than five years ago. And while there's a good chance 那 virtually every product purchased at a community farmers market is 本地ly produced, the same can'对于在超市中发现的具有类似品牌差异的商品,应该说。整个食品市场—专注于有机和天然食品,家庭和个人护理用品的领先链—措辞宽松"local." In most cases, it'不超过一天'开车离开。不完全是在街上。

沃尔玛,美国's largest supermarket chain, highlights its 本地 growers 和 producers 上 its website, but the company claims any food is "local" if it'在州内成长。 (从加利福尼亚的一端开车到另一端需要超过13个小时;德克萨斯州大约是11个小时。)

喜欢"natural" or "green"该词没有规定"local." Multinational corporations are invested in getting your 本地 business 和 will get better at telling you what you want to hear in order to take 那 dollar instead of letting it go to a truly 本地 seller, who surely needs it more, 和 will most likely also keep it 本地 when spending it.

那么,您如何判断某些东西是否真的是本地的?首先清除明显的大型连锁店—无论他们如何试图吸引您。参观当地的农贸市场或加入CSA计划为您的水果和蔬菜。加入本地信用合作社而不是公司银行。与当地的餐馆老板和面包店交谈,看看它们是否从附近的农场采购食材。加入食物交换。避开购物中心,转而独立经营商店。查看旧货店的其余部分—they'通常也与当地慈善机构联系在一起。开始投入时间学习如何制作一些物品’d通常从大型零售商那里购买—that'最终不仅要保持本地化,而且要以最重要的方式致力于成为流程的一部分。

在Twitter上与Jill保持联系 @jillettinger

资源:

http://www.utne.com/Environment/Localwashing-How-corporate-America-is-co-opting-local.aspx?newsletter=1&;utm_content=12.26.12+Science+and+Technology&utm_campaign=2012+ENEWS&utm_source=iPost&utm_medium=email&page=3

http://www.consumerreports.org/cro/magazine/2013/02/made-in-america/index.htm

http://www.triplepundit.com/2012/09/walmart-local-produce/

http://www.forbes.com/2009/08/20/local-washing-starbucks-wal-mart-locavore-opinions-columnists-elisabeth-eaves.html

http://www.wholefoodsmarket.com/locally-grown

图片:彼得·布兰查德

商店编辑精选

相关故事